The Hertz Corporation Digital Manager in Uxbridge, United Kingdom
As a Digital Manager for Specialty Products, you will be responsible for the development and ambitious growth of three core Hertz products: Vans, Premium, and multi-month. Working for the Product and Marketing team, you will champion cross-collaboration between the wider business functions and local markets to plan, develop and execute an improved product offering designed to drive growth and quality of revenue.
What you'll do
Responsible for assisting therevenue growth of Vans, Premium and multi-month for destination Corporate Europe
Define the customer proposition for each product offering based on customerinsight and market demand
Work in collaborationwith pricing and revenue management to ensure competitiveness in relevant markets
Assist digital experience team in defining and implementing a new customer-centric digital experience
Support digital acquisition teams in driving qualified and profitable online bookings via existing and new channels: PPC, SEO, Display, affiliates etc.
Set-up and maintain new processes with local market teams (fleet, ops etc) to drive productand customerexperience improvements
Identify market research needed to support marketing strategies and product development
Develop an in-depth understanding of customer needs, customer experienceand pain points by analysing internal customer insights and external market trends
Help to generate ideas for new products and services and improvement of existing products
Plan, develop and execute pilot by managing cross-functional teams and external partner when relevant - do we need to spell this out part of P&D
Work with Brand Team to define positioning and communication messages for specialty products
Actively keep abreast of market, technology, innovation and competitor activities
Provide ongoing analysis of specialty product performance and proposing changes and development if necessary
Act as the key point of contact within the business for new/updated product.
Provide support to Country Marketing Teams for full roll-out and act as product guardian to ensure coherent communication across all European markets.
Compile creative brief to develop collateral and other marketing materials with creative teams or agency.
What's in it for you
Career Development and Progression
Wide range of training and development courses available to all employees
Childcare voucher scheme
Car Rental discount including friends & family members
Cycle to work scheme
What you'll need
A Bachelor’s degree (or equivalent)is preferred
You are Customer Focused, but also data-drive and passionate about research
5 years of experience in a marketing or product role
Enthusiastic about marketing and product development
Self-starter with ability to drive projects with minimum supervision / management
Strong attention to detail
Customer centric in approaching problems
Well organised, with an ability to manage multiple projects in a fast-paced environment
Confident working with multiple internal and external stakeholders
Demonstrate a passion for continuous improvement and optimisation
Experience of managing suppliers
Strong oral and written communication skills in English; you can present findings concisely and effectively
Knowledge of product management and integrated marketing
Awareness of different cultural needs within International markets
Effective communication skills
The Hertz Corporation has an exciting portfolio of car rental brands – including Hertz, Dollar, Thrifty and Firefly - as well as the fleet management company Donlen. We are one of the largest worldwide airport vehicle rental companies and the Hertz brand is one of the most recognized in the world.
We want our employees to feel inspired and empowered. Everyone is encouraged to contribute to building an atmosphere where people feel proud of where they work, what they do and how they contribute. Every employee has the chance to spearhead ground-breaking work in a fully collaborative environment, providing them a stimulating and enriching career experience.
Our mission is to be the preferred rental car company and you have the opportunity to help steer this mission. Get in touch today and APPLY NOW
Job ID 167216
# Positions 1
Position Type Regular Full Time