The Hertz Corporation Director of Revenue Management Demand Generation in Uxbridge, United Kingdom
Director of Revenue Management, Demand Generation - Uxbridge
This is a key managerial layer within the Revenue Management organization. Working closely with the Sales & Marketing functions, Country Revenue Managers & key stakeholders across all levels of the organization, this role is responsible for leading the identification & implementation of targeted promotional programs & products. These programs reinforce corporate pricing & marketing initiatives and/or tactically drive volume to locations/periods. This role primarily focuses on identifying opportunities, assessing revenue & profit impacts, and subsequently coordinating with different departments of the organization to drive results and long term growth.
Main Duties & Responsibilities:
Govern Revenue Management as ‘gatekeeper’ for all promotional and product requests. Establish, structure & manage the end-to-end process and procedures governing all such activities across the European Corporate Organization, as well as with counterparts in the US and rest of the World.
This management role specifically takes ownership of proactively identifying and communicating revenue and growth opportunities (short and long-term), measurement the impact, securing the required approvals, putting it in place and then professionally communicating the results.
Drive the business forward by actively representing Revenue Management in weekly and monthly stakeholder meetings
Represent Revenue Management amongst the Hertz EMEA Franchise Operations.
Provide analytical & quantitative support by analyzing all available forms of competitive and internal data to identify both competitive threats and opportunities – develop the necessary financial analysis & evaluation of proposals. Build up a model to assess revenue opportunity, dilution risk, ROI & break even points, as well as profit impacts.
Validate & approve promotions based on the above analytics, eventually reject promotion requests for low or negative return, limited fleet capacity or conflict with core pricing strategy.
Provide promotion performance monitoring – ongoing measurement and reporting of marketing products & promotions success.
Work closely with the Pricing systems & Analytics teams to develop & drive pricing improvement through process, system enhancement, retail product portfolio enrichment & market intelligence.
Lead & manage a structured process – ensure coordination of standardized process with defined cadence.
Ensure alignment of all pricing led promotional activity by geography (source & destination), channel (web, phone, GDS, local, CRM), customers (consumer direct, partners, Intermediaries) and brand (Classic, DTAG & firefly). Keep record of all activities to avoid conflicts & missed opportunities at any point in time.
Ensure high yield opportunities are protected by promotional blackouts & necessary off-sells are implemented and clearly communicated.
Bachelor’s Degree in business or analytical discipline required
MBA or graduate studies in analytics, economics, statistics, or related fields preferred
Track record of at least 10 years in pricing, revenue management, data analytics or equivalent required.
Travel, tourism, or hospitality industry experience preferred in an International company (or company dealing with International markets)
Track record in working to tight deadlines, analyzing & amalgamating large, complex streams of data
Process innovation and development; management via KPIs
Product and Sales Promotion – design through execution
Presentation and Public Speaking
Working knowledge of SQL, SAS, Teradata, Python, and Tableau
Working knowledge of Microsoft Office Suite (primarily Excel and PowerPoint)
Economic concepts & Revenue Management
Good understanding of the industry, the fundamental business principles & its business drivers
Excellent interpersonal, communication & networking skills
Ability to convince in situations without formal authority & to push back when appropriate
Excellent Public Speaker/Presenter
Strong problem solving & analytical skills (advanced excel)
Financially astute with good understanding of a P&L statement
Fluency in English is a must
Drives for results, manages process excellence & drives execution
Communication, builds relationships
Strategic Business Focus
Demonstrates & drives leadership
Personal Accountability with a passion for stakeholder success
Driven & determined
Innovative and creative
Job ID 182808
# Positions 1
Category Pricing & Revenue Management
Position Type Permanent Full-time